~~~
These days if you really want to get notice and don’t mind spending a little money, then it’s all about marketing. There are lots of ways to advertise and using the media is probably the most popular as well as one of the most expensive. The problem is not everyone pays attention to commercials and once it’s gone it can be easily be forgotten.

What you need is something that is in your face daily. I would say the best way to do this would be through the use of promotional items. They are a great way to advertise and you can have you logo or other information on a large selection of popular products from coffee mugs (who wouldn’t need one of those) to hand clappers.