Squidoo And How It Can Help Your Marketing

Finally! After sitting on this damn project for close on two years I have finally published my first, and definitely not my last Squidoo Lens!  I hope that you would take the time to follow that link and rate and fav it for me. If you have a lens and would like me to reciprocate just leave a comment with a link to your lens.

I was highly motivated to complete this lens because I wanted to utilize the marketing potential of Squidoo.? I did a post on WassupBlog called  Necessity The Mother Of Invention And How It Relates To Blogs where I talked about how you find ways of doing something when there is a need to get something done. Those who know me know that I don’t do all that much to market this blog other than to comment on other blogs. That doesn’t mean that I don’t know how to market it, just that I’ve never had the need or desire to do it.

So, what’s changed? It’s all because of the post Quick Update On People Search Money Opportunity, an update on the original How The People Search Craze Could Put Money In Your Pocket post that describes a way of monetizing the a particular facet of the web. The need for knowledge, in particular knowing where a particular person can be found. Apparently 30% of all searches on Google and Yahoo are people search related and that’s a huge market.

I decided to try and get a portion of that market, but to do that I need to expand my marketing skills. I need people to find my site before anyone else’s and I decided that Squidoo was going to be a small part of that plan. The problem was which of the many available landing pages do I direct the traffic to, seeing as they’re all good and each one would possible target a different market.

My solution was to design my own squeeze page landing page, one that would incorporate most of the better links. Thanks to FlexSqueeze and it’s squeeze page facility I now have my own specially designed landing page. Although I will be using this page on the majority of my blogs I will only be using the one on this site as the targeted page.

I’m not sure how many of you have heard of or use Squidoo, but honestly if you haven’t got your own lens yet you could be missing out. If you check out my Squidoo Lens you will notice that I have links linking to several of my posts. If you construct it in such a way it would be a great way to market your blog. Not only will it give your posts extra link juice,  there’s also the extra traffic that it will bring.

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Giving Wassup’s Bloggers Forum A Plug

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I’ve just started up another project and the intent of this post is to canvas for members for that particular project, my forum. We all know how forums have always been a great source of information and that they are a unique way of socializing with others on the Net. If you’ve ever had a problem to solve and you decided to do an Internet search via Google, Yahoo or one of the other search engines, more likely than not you would have found the answer in a forum.

Forums are also a great way to publicize your blog through your signature, a method that I have used with great success. Once you become a forum member you can edit your signature by adjusting your profile in the User Control panel. There is only one thing that you have to remember if you want people to take notice of you, and to perhaps click on you ‘signature’ link, and that is that your comments have to be well thought out and provide content to the original post, much as if you were commenting on a blog. It’s also best to be an active forum member as this gives your links more exposure increasing the likelihood of people visiting your blog.

Knowing all this I’ve decided to start my own forum, Wassup’s Bloggers Forum, and hopefully we can build it into a forum of some renown. I say we as it can’t be done without you, members who are willing to contribute to the quality content of the forum. There are three very good reasons why should you join this forum?

  1. Added exposure for your blog
  2. It is orientated around bloggers so it is more likely to interest bloggers of all persuasions
  3. It is brand new and so it has the potential to evolve into a forum most suited it its members. Sometimes when employing someone it’s better to train them from scratch so that they do not bring any bad habits with them. Using this analogy I will be taking on members ideas and criticism to mould it into something that all bloggers will enjoy.

If you haven’t yet joined any forums then this would be a good time to start. Those of you who are forum professionals, you may want to join for that extra exposure and to add any ideas you may have to improve it’s overall quality. I wait in anticipation for a great influx of members.

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