Using Chango To Monetize Your Blog

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I have just come across another adsense type ad that you can run alongside adsense itself. Awhile ago I did an a post on Wassup called There IS Life After Google Adsense! In this post I spoke about how Google disabled my account on my BS blog and how I was trialling BidVertiser. Today I want to talk to you about Chango SearchSpots.

I’m not actually running Chango ads on this blog yet as I’m still in trial mode at the moment but. The thing is if you were to pop over to Wassup right now you  won’t see anything because you only see the ad if you’ve come here via a search engine. That’s one of the positive points that I like about this Chango, especially if you have a blog that you don’t want to fill with ads. Using Chango means that your regular readers won’t be bothered with these ads but you have the potential to make money on those others that come via the search engines, especially as the ads are keyword generated!

OK, that can be a major positive for some people, but there is one thing that is very important for you to know. Chango only targets people from the USA and Canada! That means that the ads will not show to anyone outside of these two countries. Some of you may actually consider that to be a major positive as well, especially if most of your traffic comes from those two countries!

Once you’ve installed these ads you can actually test them, remember you won’t see them unless sent by a search engine, by writing a string of words in your browser window immediately following the url. The image you see below is the result of typing ?keywords=blogging for money at the end of the url.

Wassupblog-2

If your from the States or Canada you may want to try changing the keywords to see what results you get. Unfortunately being from Australia it doesn’t work for me. This screen shot was actually taken by Brian, one of Chango’s very professional employees who’s been most helpful to me.

That alone is another great positive, these guys know about customer service, something that is lacking in Google.

Any way, although these ads work well alongside Google you may not want to run another set of ads on your site. If this is the case then you can set it up so that it runs in the same spot that you’re currently running adsense. The way this works is that when setting up the ad you choose to show an alternative ad. If you choose that ad to be Google then that’s the ad that will show, unless someone comes via a search engine and then Chango will pop up in it’s place.

Another benefit of being a Chango SearchSpots publisher is they have a referral program which can add to you passive income as you will earn 10% for 15 months on all referrals. You will notice that while the ads are not displaying, in my header and at the end of my posts, you will see a link in it’s place, Search Retargeting by Chango, and I’ve heard that there are future plans where people who join after clicking on this link will join your team. Note, this is not the case at the moment.

Another point that may interest you is Chango is a venture-backed company that is partnered with Yahoo! This means they have a large suppository of ads to choose from, enabling them to match a whole lot of keywords.

Seeing as how I’ve only just trialling them you can expect a followup post where I will tell you how they are actually performing.

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This Post Has 2 Comments

  1. Sandra Gonzalez

    A friend of mine used Chango with pretty decent results; his CTR and earnings didn’t really come close to Adsense but it beat out Chitika for him. I, on the other hand, tried applying with them using a coupon site for the application and they turned me down about 6 months ago. Either way, I use Adsense and Infolinks now with excellent results.

  2. Sire

    If you get a lot of visits from the US and Canada you may want to give them another try.

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